“Redefining Connected” presents an exciting and proven approach for toll operators and transportation agencies to enhance communication with motorists and traffic management professionals. By leveraging the power of software and data, this approach allows them to revolutionize their connected services with a minimal investment of capital and zero additional roadside equipment. This approach provides a fast track to implementing safety messaging services, measuring their efficacy, and replicating them in multiple locations. With this commonsense approach, “Redefining Connected” promises to change the game for toll operators and transportation agencies.